As part of the current Strategic Plan, The George Foundation is engaging stakeholders in an iterative process to develop collaborative cross-sector solutions to address critical community issues. This goal will be pursued within a culture of experimentation and learning to ensure space for innovation and risk-taking. While a solid understanding of the top challenges affecting the local community exists from a data perspective, what is lacking is insight from end beneficiaries as to why the problems persist and how best to solve for them. Engaging end beneficiaries through a human-centered design process helps us to understand the barriers they’re facing in addressing these challenges in the context of their lives while navigating the current system and services available to them. By pairing the end beneficiary perspective with the perspectives of grantee partners and other community stakeholders, the aim is to create a new framework for understanding systemic challenges and to ultimately co-design solutions that positively impact the lives of local residents.